Hilton Worldwide (formerly Hilton Hotels Corporation), the leading global hospitality company, announced last week the launch of its new corporate name and logo.
Hilton's new name, Hilton Worldwide, signifies the company's global breadth and reach, and the logo incorporates key design elements that reflect Hilton’s rich heritage, vision for the future and commitment to excellence in service.
The new corporate name and logo follow the company’s recent relocation of its global headquarters from Beverly Hills, Calif., to McLean, Va. Hilton Worldwide’s portfolio of ten brands comprises more than 3,300 hotels in 77 countries around the world. The company will open more than 300 hotels this year.